When selling a home, homeowners tend to think that all responsibilities of marketing are left to their real estate agent to handle. While this may have been true in the past, it isn’t necessarily true now. Homeowners can actually help market their home in may different ways that their real estate agent will appreciate. Here are some of the different strategies homeowners can use to help market their home.
Hire a Professional Photographer
In real estate, just like real life, first impressions are everything. When a buyer sees a listing for a home, within seconds they’re passing judgement and deciding if it’s worth reading further into the listing. And how, exactly, can homeowners improve their chances of a first good impression? With high quality photos. And to get high quality photos, the homeowner needs to hire a professional photographer.
Professional photographers aren’t very expensive to hire, but they can improve a home’s chances of finding a buyer drastically. A professional photographer understands lighting, angles, and photo editing in order to produce the best photos possible, which can help result in better first impressions.
Use Social Media
After hiring a professional photographer and getting the photos, don’t just use them on the official listing. Homeowners can make social media pages for their home to showcase it in other places. A Facebook page or a Pinterest post can be excellent places to showcase extra photos that didn’t make it onto the official listing due to space constraints. Homeowners can also use the opportunity to add text in order to talk about the home, what they love about it, fun facts, and more. Doing something like this can also add a more human essence to a listing and make it feel less cold and robotic to buyers.
Use the Multiple Listing Service
MLS, or the Multiple Listing Service, is a database that can only be accessed by real estate agents. Agents post homes they represent to the MLS and communicate with other agents through it in order to try to get homes bought and sold faster. When working with an agent, the agent will more than likely use the MLS without needing to be asked due to how convenient it is and how many advantages it provides. But homeowners should always bring it up with their agent just to make sure that it is for a fact on the MLS and hasn’t been forgotten.
Make the "For Sale" Sign Obvious
When a Canals home is for sale, it’s a given that it will have a “For Sale” sign out in the front yard. However, some home sellers don’t like the look of the sign in their yard because they don’t want it to affect their curb appeal, or they don’t want to advertise the home is for sale to just anyone who happens to pass by. However, next to online listings, the most common way buyers find homes for sale is by seeing them in yards as they drive to work or while running errands. Keeping the “For Sale” sign visible in a yard helps advertise the home, so it should never be skipped.
Homeowners don’t need to go to a university for four years to learn about marketing. Using these strategies can help homeowners market their home and assist their agent to help give the home the edge it needs to sell faster than it would have otherwise. For more ways to market a home, sellers shouldn’t hesitate to talk with their agent.